Ford uses iPhone to (sorta) promote Flex

Ford's latest promotion for the Flex really has nothing at all to do with the Blue Oval's big crossover, but it's still cool. Available for iPhone and iPod touch users, the Flex Photo Lab is free and allows Apple gadget owners to do things like adjust the brightness, contrast, hue, and saturation of images, as well as add special effects like add glowing lines or kaleidoscopic effects to photographs. What's the connection between a big station wagon and photo retouching software? Both are intended for tech-savvy consumers, says Ford. There is a tie-in built into the app. There's a "Discover Flex" functionality that allows users to tour the vehicle's interior and exterior, and iPhone users can use the "Locate The Flex" feature to beat a path to the nearest of Hank's stores. Rather than trifle with becoming an iPhone/iPod Touch developer, Ford farmed out the task to the Tao Agency, and now that we can spiff up shots on these mobile devices, we're tempted to trade our DSLRs and fancy lenses. Nah. Press release after the jump.

[Source: Ford]