Maximum Bob talks about Invicta and how not to rebadge cars


Click above for high-res gallery of the Buick Invicta Concept

GM Vice Chairman Bob "Maximum" Lutz published a new post today on the corporate GM Fastlane Blog that addresses the automaker's newest concept that debuted recently at Auto China 2008 in Beijing: the Invicta. The concept heavily hints at what the next-generation Buick LaCrosse will look like, but Bob points out that the global architecture underpinning the vehicle will be the basis of new cars for Chevy, Saab, Opel/Vauxhall and more. In the past, we would've expected those accompanying models to be rebadged versions with different grilles, headlights and taillights, but Bob explains how GM's new global platform sharing process is different than the rebadging of old. In a nutshell, he says that the money saved from sharing common platforms see will be put into making everything that customer's will see - exterior and interior design, specifically - completely different. While it's great to hear Bob talk about how GM finally "gets it" when it comes to producing common products across an empire of brands, it's something that other automakers like VW/Audi have been doing for years while the General kept feeding us "triplets" of every model it made. So kudos to GM for finally getting it, but it took 'em long enough.

Gallery: Buick Invicta Concept

[Source: GM FastLane blog]

Post new comment

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <p> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <img>
  • Lines and paragraphs break automatically.
  • You may insert videos with [video:SOURCE]

More information about formatting options

CAPTCHA
This question is used prevent automated spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.

First Visit?

Register Free to gain access to instant auto news, reviews, spy shots and more!

Create your own Auto Space, meet new friends, share interests, or show off your ride!
Register in 30 seconds!

Bookmarks

Sitewide Feed: RSS Feed

XLarge Large Normal