Even before the Hyundai Genesis coupe made its big reveal in New York, its aftermarket potential was apparent. While the 3.6-liter V6-equipped model will undoubtedly find an audience with the hairdresser set, the 223 hp, turbocharged 2.0-liter model - directly related to the inline four found in the Mitsubishi Lancer Ralliart and Evolution X - is where it's at. Hyundai realizes if it's to be taken seriously as a true performance player, the Genesis coupe has to be embraced by the aftermarket. So it invited 20 tuners to its North American headquarters in Fountain Valley, California to take a look under the hood.

[Source: Inside Line]