Alfa8c

Playstation3 gamers: If you were disappointed that only XBox 360 players got the Ferrari DLC package for Need for Speed SHIFT, take heart, because the next one's got your name on it, too. The Exotic Racing Series pack is being released by EA for both platforms (though not for PC, PSP or mobile platforms) on March 18, with some of the most alluring machinery this side of Maranello.

Click above for hi-res gallery of the Alfa 8C Spider

Several high-ranking executives from Alfa Romeo were keen to see how the launch of the new MiTo materialized. While they were there, we had the chance to talk with one of Alfa's top marketing officers over dinner and discuss the latest news churned out of the rumormill concerning upcoming products from Alfa and its sister-brand Abarth.

Read on to find out what's coming.

Click for hi-res gallery of the Alfa 8C Competizione

It'd be hard to ask for more than what the spectacular Alfa 8C Competizione already offers, but Alfa Romeo intends to do just that. So after announcing the initial run of 500 coupes, Alfa will begin production of 500 roadsters. But in case that weren't enough, reports have been circulating of two new 8Cs to follow. On the one hand we have the 8C's successor, which Alfa's PR people hope will be based on the Ferrari California. On the other we have the more focused GTA version of the current coupe.

Click for hi-res gallery of the Alfa 8C Competizione

When Alfa Romeo announced it was actually building the 8C Competizione, we had but to applaud. The automaker slashed its own marketing budget to finance the car's manufacturing, justifying that the halo supercar would do more for the brand's image than any television ad ever could. (Then they did it again with the Spider version.) Right they were, and we wish more automakers would think that way. The latest reports indicate that Alfa Romeo is following its own example, so while CEO Luca de Meo campaigns within the Fiat hierarchy for an even more hard-core version to wear the vaunted GTA badge, some of his subordinates are thinking a step ahead towards the 8C's successor.