Chairman

These are precarious times for European design studios and coachbuilders, with some of the biggest names in the business facing potential closure. Not even Pininfarina is immune, and the storied Italian studio cannot afford to miss a beat. That's why, only days since the tragic death of its CEO Andrea Pininfarina, the company has already announced his successor.

Tom Purves, Chairman of BMW North America, is getting a new desk -- one that is adorned with a silver Flying Lady. As of July 1, Purves will take over as the CEO of BMW's Rolls-Royce brand in Goodwood, England. Replacing Tom Purves as the CEO of BMW's North American Unit will be Jim O'Donnell, who has occupied the No. 2 seat since the beginning of this month.