cheap car

The world's largest automaker is looking to join Tata Motors and Renault's Dacia brand as purveyors of cheap new cars. Toyota has cultured a company model by building high-quality, reliable cars, and has gone upmarket with its Lexus brand to compete at the high end of the automotive spectrum. More recently, the automaker has attempted to target a younger crowd with its Scion subsidiary and now a fourth brand is being considered to cater to emerging markets wihtout sullying the Toyota's hard-fought image. The new car would be targeted at the Indian and Brazilian markets, and would likely be made at Toyota's plant in Bangalore.

Is it possible to buy a car that's both inexpensive and ultra cool? Can a $22,000 Toyota Prius really get you the same respect from the valet as a $70,000 BMW? That's what "Wired Magazine" wants to know, and they're asking readers to decide which of five relatively cheap cars they would feel coolest driving.

So far, the most expensive of the bunch, the Prius, is in third place with only 18% of the vote. Behind it with 11% is an early-'90s Volvo and a 25-year-old Mercedes 300 SDL. In first place, with a big lead over a used Ford Mustang, is a 1995-1997 Jaguar XJ6.

Click above for more high-res shots of the 2007 Chevrolet Aveo