ChryslerDesign

Trevor Creed resigned from the position of Chrysler's head of design, and as of today is succeeded by Ralph Gilles, the man who designed the 300C. Since every change at the top comes with a "new sheriff in town" speech -- or at least one-liner -- this is what Gilles had to say: "It's definitely time for a new aesthetic at Chrysler. ... We're done with the 'edge' look."

We're already encouraged by the fact that Ralph Gilles has ascended to the top of Chrysler's design department, as the past vehicles penned under his supervision have all been some of Chrysler's best. Say what you want about the reborn 300 now, but when it was first introduced, it's styling set in motion a major tidal wave of accolades and was a fresh direction for Detroit's number 3. The 'Edge' look, as Gilles calls it, though, is getting a bit stale these days and Chrysler needs a new direction -- Sebring anyone? According to the new design chief, ChryCo's new look will be 'Organic', which Gilles says will get "our cars to be sexy again." Remember "cab forward"?

Trevor Creed has decided that being the capo di designi capo for such programs as the Chrysler 300, PT Cruiser, Dodge Challenger, Viper, and Ram, among others, is a satisfactory way to cap a career in design. Creed has spent the past 23 years at Chrysler, and his departure as Vice President of Design on August 31st opens up the slot for Ralph Gillies to step up. Gillies will start his new role as Design Veep September 1st, and he'll answer to Frank Klegon, Executive VP of Product Development.