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Scion's newest ad campaign puts reader's rides on billboards

Scion owners recently submitted pics of their personalized vehicles, including tC, xA, xB, and xD models, to the company for evaluation. The loyal owners were participating in Scion's "United by Individuality" brand campaign, designed to put individuals' modified vehicles in magazines, on billboards, even projected onto movie screens. More than 300 cars made the cut, and they soon found themselves in the Nevada desert for a photo shoot that included racing, tuning events, and even music performances. Shown above is a stunning aerial shot of more than 200 cars parked - very well we might add - at the event. The ad campaign launches in movie theaters July 21, while the other media won't go live until August 4th.

[Source: Edmunds Inside Line]

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Police break up Bugatti vs. Ferrari street race in UK

$100K for a Tiger Woods-used Enclave? Seriously?

Tiger-used Enclave
Click image for a gallery of the Enclave used by Tiger Woods

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Autocar pits GT2 against Z06 in a drag competition

What do you do with a Porsche GT2, a Corvette Z06, and an abandoned aircraft runway? That's obvious: you line both cars up, nail the throttle and crown the victor. Thankfully, that's exactly what the chaps at Autocar did when they pitted the new GT2 against the Z06 on a long piece of straight pavement. No timing lights, no start/finish line, just two guys with heavy right feet and a camera crew to capture the action.

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