The automotive sales sector is in a major state of flux as consumers continue to run from SUVs and pickup trucks into smaller, more fuel efficient cars. One manufacturer hit especially hard by this transition is Chrysler, a company that recently posted the worst fleet average fuel economy numbers of all major automakers in the U.S. due to its truck-heavy lineup. Still, the automaker has built up a large supply of Chrysler, Dodge and Jeep utility vehicles that they have got to get off dealer lots somehow. To ease consumers into the fuel-thirsy utes, Chrysler has introduced new incentives of zero-percent financing for 72 months on the 2008 Dodge Durango, Chrysler Aspen and Jeep Grand Cherokee and Commander.

Dodge's marketing slogan is "grab life." Apparently, the message has resonated with the youth demo in Palm Beach Gardens, FL, where a 7-year-old swiped grandma's car keys and commandeered her Durango while she was unawares. An unplanned demolition derby on the streets of the Florida enclave immediately ensued.