ElectricRolls-royce

Click above for high-res gallery of RR Phantom in the Autoblog garage

Short of the biggest SUVs, Rolls-Royce stands out in the mind of the eco-conscious public as a symbol of earth-munching decadence. But that may change if Tom Purves has anything to say about it. And he does, being the company's new CEO. Bringing in a fresh perspective to the ultimate luxury brand after taking the helm just a few months ago, Purves recently drove sister-company MINI's new electric vehicle, and a lightbulb aptly lit over his head with the idea to create an electric Phantom. Not a hybrid, but a full megawatt-powered limousine.