fisker dealership

Both Fisker Automotive and Tesla Motors are bringing electric-powered luxury sedans and convertibles to market, but each is going about it in entirely different ways. Fisker's strategy, steered by former BMW and Volvo sales director Vic Doolan, is to license independent dealerships - some of the biggest in the country - to sell their premium green automobiles on their behalf. Tesla's approach, on the other hand, is to set up factory-owned stores which the company likens to Apple stores.