FiveYears

With so many automakers celebrating big landmark anniversaries, Scion's fifth could easily be passed over as insignificant. But in five years of business, as The Car Connection's Paul Eisenstein notes, Scion has managed to do what few others could, both capturing the young demographic (the average age of a Scion buyer is 31) and attract customers new to the brand (72% of Scion buyers are new to Toyota altogether).