FordEscape

What recession? Perhaps anticipating the euphoria that will follow the end to the seemingly decades-long Presidential race today, Ford decided to throw a huge tuner party at SEMA this year, and they invited ALL of their friends. The Ford booth always houses a bunch of tuned blue ovals, but they generally tend to be grouped around a central vehicle. Last year it was the Mustang. And the year before. And probably the year before that, too. But this year they gave the ol' spit shine to virtually every model in the lineup. Ford even threw in a Lincoln or two for good measure (above).

Conspiracy theorists have long insisted that automakers could push their vehicles to achieve better fuel economy, and as it turns out, they were right. Of course, it isn't as easy as flipping a magic MPG switch, but automakers are making incremental gains on vehicles even between redesigns. Techniques like changing gear ratios, lowering revs at highway speed and using lower rolling resistance tires are helping drive up efficiency a few percentage points at a time.

The car-buying public has put its collective foot down and demanded fuel-efficient vehicles, and automakers are likely to do anything to answer customer demand. That may include reinventing the wheel, as more automakers look into incorporating low rolling resistance tires into non-hybrid vehicles. The high-pressure rubber can return fuel economy improvements of 1-2 mpg in most instances, giving automakers that use them a leg up on the competition when comparing EPA data. The new four-cylinder 2009 Ford Escape eked out an additional 1 mpg with the new tires, giving the CUV 21 mpg in the city and 27 mpg on the highway. Michelin estimates that low rolling resistance tires can save $300 in fuel costs at $4 per gallon over the life of tire, which is fairly substantial.

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