FordF-150
SEMA 2008: SVT Raptor R race truck to enter Baja 1000

Click above for high-res gallery of the Ford F-150 SVT Raptor R
SEMA 2008: Ford F-150 SVT Raptor unveiled in its natural environment

Click above for high-res gallery of the 2010 Ford F-150 SVT Raptor
Ford bucks trend, will hire 1,000 workers at F-150 plant

Come January, about 1,000 laid-off Ford workers will get their jobs back. That's because Ford, despite industry trends, is predicting that sales of its re-designed F-150 will surpass its current reduced manufacturing capacity. To prepare for this, Ford will restore a third shift at its Dearborn Truck Plant in January and invite back 1,000 workers who were previously laid off. When the wayward workers arrive back on the job, the plant's payroll will swell back up to 3,300 workers. The announcement came yesterday during a celebration at the plant to kick off production of the 2009 F-150, which was attended by Ford CEO Alan Mulally, President of the Americas Mark Fields and Ford family scion Bill Ford Jr.
read more »SEMA Preview: Ford bringing four F-150s to Sin City

We're already gotten a taste of Ford's Hi-Pa Drive F-150, but there are three more tweaked trucks coming to SEMA, each with their own unique take on pickup customization.
read more »Dodge Ram takes top pickup award in Canada

We're still trying to figure out which new-for-'09 truck took the top honors in the State of Texas, but it's clear that the Dodge Ram was chosen as "Best New Pickup in Canada." In the process of taking the award, the new Ram beat out its rival from Ford, which is also brand new for the 2009 model year. Highlights of the new Ram's design include its always-macho styling, RamBox cargo management system and its coil-spring rear suspension.
read more »Dueling press releases: Which is the Truck of Texas? F-150 or Ram

Yesterday we told you that the new Ford F-150 was selected by the Texas Auto Writers Association as the Truck of Texas. However, it turned out there were two seemingly contradictory press releases on the Ford and Chrysler web sites both laying claim to the title. As always, the devil is in the details. Apparently, they do things different in Texas. At the annual TAWA Truck Rodeo they pick winners in a dozen different categories for pickups, SUVs and CUVs. They do something similar in dog shows where they select the best of each breed. However, in dog shows they bring out the best of each breed and select a best in show.
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