Nobody blinked when Subaru and L.L. Bean hooked up. Or when Mercury and Nautica got busy. And remember those Levis Edition Jeeps? That actually worked.

In addition to the race-ready RMR Genesis Coupe, HKS and Street Concepts brought out their own rear-wheel-drive two-doors to the party.

Hyundai's headline figure for the 2.0-liter turbo-equipped Genesis coupe is 30 mpg. While we can't fault Hyundai for trying to hype the two-door's fuel efficiency, for us, there are more important numbers to look at. Primarily power and weight.

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Rhys Millen and his team of tuners at RMR are burning the midnight oil preparing one of the three Genesis coupes for SEMA, and if there's a sure-fire way of getting our attention, it's with a flat-mount intercooler.

Hyundai is currently holding the first round of press drives featuring the Korean-spec Genesis Coupe and CAR's Middle-Eastern arm has released the first ever review of the automaker's entrant into the realm of rear-wheel-drive performance.

Click above for a high-res gallery of the Hyundai Genesis sedan.

The Hyundai Genesis sedan has only been on sale for a month, but the automaker is already considering upgrading the current 4.6-liter V8 with a 5.0-liter version. Hyundai's North American product chief, John Krafcik, told MotorTrend that the Tau V8 could be stroked up to 5.5-liters, but the ideal displacement to keep fuel economy on par with power is an even five liters.

InsideLine, no strangers to luxury, recently put the Hyundai Genesis up against the kind of competition the Korean automaker wants to be associated with: the Lexus GS 350. The GS 300 first came out in 1993 and had the luxury re-defining LS and ES for siblings; at the time, Hyundai was still making do with Excel, Sonata, and Scoupe, and parking any of them next to a Lexus would have laid bare the gulf. Now the marques are going head-to-head. This, ladies and gentlemen, is what we call progress.

Click above for a high-res gallery of the Hyundai Genesis sedan.

Hyundai's first foray into the world of rear-wheel-drive needs to be a success in order to justify the development, manufacturing and launching costs. Hyundai's vice president for product development, John Krafcik, told reports that the automaker expects to sell 50,000 Genesis models annually in the U.S. - 20,000 sedans and 30,000 coupes.