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Mention the name Geiger to a physicist and you're likely to hear about the man who discovered the atomic nucleus and the meter that bears his name. To automotive tuning fanatics, the name refers to the aftermarket firm that turns lethargic HUMMERs into tarmac-chomping beasts. But we're not so sure the two are that far removed.

Click above for hi-res gallery of the HUMMER H3T

If HUMMER had a theme song, it'd probably be the Allman Brothers' Whipping Post -- the one that goes "Sometimes I feel, sometimes I feel, like I been tied to the whipping post..." The brand has been the go-to effigy when something needs to burn on the altar of eco desecration. But HUMMER doesn't have a theme song, it has the tagline "Like No Other." It also has a new pick-em-up truck we had the chance to drive recently in the High Sierras: the H3T. Follow the jump to find out if it's another HUMMER like no other, and check out the gallery of hi-res images below.

HUMMER's image has always been one of excessive excess. While much of that portrayal is due to GM's own marketing, the people who purchase the imposing 'utes - be they high-profile celebs or well-to-do suburbanites - have done more to define the brand than GM's marketing boffins ever could. But the General wants to change all that.