Nobody blinked when Subaru and L.L. Bean hooked up. Or when Mercury and Nautica got busy. And remember those Levis Edition Jeeps? That actually worked.

One of our faithful readers was hanging out a gas station not far from our Detroit offices when he spotted what was clearly a new Hyundai Genesis sedan getting a fill up.

Click above for more Hyundai spy shots

Remember: When traveling to faraway locales, always have your camera. A reader by the name of Steve did just so and was rewarded with some pictures of Hyundai's latest and greatest models. Why, you may wonder, was the Korean automaker testing these vehicles? They were likely undergoing high elevation testing, as they were snapped on Mount Evans in Colorado. The Mount Evans Scenic Byway, leading to the summit overlook, is the highest paved road in North America (thanks, Wikipedia!).

InsideLine, no strangers to luxury, recently put the Hyundai Genesis up against the kind of competition the Korean automaker wants to be associated with: the Lexus GS 350. The GS 300 first came out in 1993 and had the luxury re-defining LS and ES for siblings; at the time, Hyundai was still making do with Excel, Sonata, and Scoupe, and parking any of them next to a Lexus would have laid bare the gulf. Now the marques are going head-to-head. This, ladies and gentlemen, is what we call progress.

Click above for more high-res pics of the Genesis DUB-ified

Who says you need to wait for Hyundai's Genesis Coupe to get your tuning freak on? Not the rims and system folks over at DUB, who took two Genesis (Geneses?) and kitted one out like, well, KITT, and the other kind of like a Stormtrooper from Star Wars. For an interior we can't exactly describe as attractive, the white one's not that bad -- certainly not as bad as it could have been. Still, following Wesley Snipes' advice from Passenger 57, we're going to bet on black. Check out the gallery of hi-res images below. Thanks for the tip, Hyundaifan!

Click on the image above for our high-res Hyundai Genesis gallery