Internet

Mercedes Benz myCOMAND interface

So here we have the kind of real-time social engagement that the Internet originally promised us. A site called Brandtag allows you to enter a 1-word attribute for a brand -- like "quattro" for Audi -- and then creates a page with the popularity of any brand identifier denoted by its size on the page relative to every other tag used, i.e. a tag cloud.

Back in the 90s, many automakers tried to cut dealerships out of the business equation by selling cars online, but OEMs found out that selling vehicles wasn't as easy as it looked. Since then, automakers have stuck to supporting its dealers on the web, and Saturn plans to take online shopping to the next level. Ten Saturn dealers are participating in a pilot that will give customers the ability to spend less time inside the dealership by using the Internet to apply for credit, schedule a test drive, settle on a price, and more.