Being a Democrat or Republican is like being a Ford fan or Chevy supporter. While there are undecideds who might choose a Mustang or Camaro based on their spec sheets alone, most us already know where our allegiance lies and will defend our choice regardless. The analogy between your political party and pony car preference just got a little more interesting thanks to a study by Landor Associates and research firm Penn, Schoen and Berland. They issued a survey asking respondents to compare the top two political contenders with brands in the marketplace, and the results weren't shocking so much as reflective of the prevailing perceptions of each candidate.

Presumptive Republican nominee for President, John McCain has wrapped up his tour and speaking engagement at General Motors, where the Arizona Senator discussed the U.S.'s current fuel situation and the proliferation of electric cars. Addressing the General's assembled workers, McCain said, "I would support tax credits for Americans who choose to buy the Volt and other automobiles that put us on track to energy independence." McCain later specified that the credit should be $5,000 as "an integral part of our ability to eliminate our dependence on foreign oil."

McCain has already issued his support for federal funding of research and development of battery-powered cars and made it clear that individual states should have the ability to set their own fuel economy standards.

As expected, presidential hopeful John McCain outlined a plan yesterday which would offer a $300 million cash prize to the first company able to build a better automotive battery. The proposal is part of an effort to reduce the nation's petroleum usage, in this case, by furthering the development of electric cars.

Petroleum prices are making electric vehicles and engines which run on biofuels look more and more attractive with each passing day. That's why its likely to be a hot topic this election season as each presidential candidate sets out his own unique proposals to ease the country into a new era of lower fuel consumption. Biofuels may be the quickest path to lower petroleum usage, but it's electric vehicles which present the biggest step forward in clean auto technology looking forward.

As part of the 2008 Global Automotive Survey, the automotive division of law firm Dykema Gossett PLLC surveyed 46 leading automotive executives in America on their opinions regarding the upcoming presidential race and the forecast for the U.S. automotive industry. The picture that the respondents painted in their responses was anything but bright.