Toyota is the undisputed leader in the hybrid space, and the Japanese automaker is looking to expand its kingdom by adding an all-electric vehicle to the mix. While there are few details available, Toyota has said the EV would likely be an urban city-type vehicle that will be available in the "early 2010s". Hopefully it will be more accommodating than Toyota's last attempt at an EV: the eCom (above), which used the innards of the RAV4 EV to achieve a top speed of 62 mph and a range of just 60 miles. Toyota's new EV, however, will be preceded in 2009 by the arrival of the brand's first plug-in Prius hybrid.

[Source: Bloomberg]

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In these days of nearly nonexistent profits for every one of Detroit's Big Three automakers, R&D funds must be allocated very carefully. In contrast, Japanese manufacturers such as Toyota and Honda have been earning profits on a yearly basis. Not long ago, a mild spat arose regarding whether or not the Japanese government helped fund the development of Toyota's Hybrid Synergy Drive.

The current Prius is baked from a refined recipe that results in a roomy, practical and efficient vehicle lurking under an eco-statement exterior, or at least we thought so. Five years on, it's still the most popular way to conspicuously consume under the guise of saving the planet. Toyota hasn't been resting on the success of its green badge of targeted consumerism, so we're going to see a new Prius at the 2009 North American International Auto Show in January, according to Toyota President Watanabe.