Such is the logic of luxury economics: charge tens of thousands of dollars more for the same product, sell fewer of them and boost the balance sheet and your brand's long-term viability. That is what Aston Martin's considering for the next phase of its business plan, which runs from roughly 2011 to 2019 and will see the launch of DB9 and Vantage successors, the Rapide, and the renewed Lagonda brand.

To the 'Ring we go, and our companions today are -- in the apt words of World Car Fans -- "beauty and the beast." That would be the Aston Martin Rapide and the Porsche Panamera. We'll let you decide which one deserves which title. Follow the link and you'll find a large gallery of both cars in basic black, un-camo'ed and racing each other around the 'Ring to help cast your vote.

Click above for high-res gallery of new Aston Martin Rapide spy shots

Click above for high-res gallery of the Aston Martin Rapide