scion

Scion finally coming to Canada in 2010

Canadians waiting for the day when they can purchase a Scion without heading south of the boarder can soon rejoice. Toyota's "hip" brand will go on sale in Canada in 2010, seven years after the marquee went on sale in the U.S. Canada will receive all three Scions at launch, the tC the xB, and the xD. And Scion ordering will be no different than it is in the States, with plenty of a-la-carte options available to personalize your Gen Y-mobile.

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Toyota seriously considering separate Prius brand

This isn't the first time we've heard that Toyota might spin off the Prius as a separate brand much like Scion. But we now have the most concrete news about the automaker's plans we've seen yet.

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Toyota iQ could come Stateside wearing Scion badge

Click above for a high-res gallery of the Toyota iQ

Rumors have been swirling over the past few months that Toyota was considering bringing its iQ mini-car to the States, and according to MotorTrend that's exactly what's going to happen at the LA Auto Show this November, where Toyota will unveil a U.S.-spec iQ wearing Scion badges.

The iQ - originally destined for sale in Japan and Europe - features a 3+1 seating arrangement and motivated by either a gasoline-powered 1.0-liter three-pot or a 1.4-liter diesel. However, MT speculates that the Yaris' 1.5-liter four, mated to a manual gearbox or CVT will be fitted for duty in the U.S.

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Scion sales are down, brand image in flux


Click above for a high-res gallery of the 2008 Scion xB.

My older brother Brian drives a Scion xD. He's 39 years old, and probably considered anything but cool by 18-24 year-old standards. He bought his little xD because he was tired of filling up his AWD 2001 Chevy Astro conversion van, and he's gone from getting 12 mpg to about 30. While that's a big-time win for Scion sales, the brand's marketing arm has to cringe. Scion was built to be Toyota's youth-oriented brand, with cars that would finally bring younger buyers into the Toyota showroom. The early days of Scion were a boon, with 80% of Scion buyers having never shopped Toyota before. Young people were clamoring for the xB and tC, and 100-200k online shoppers flocked to the Scion site each month.

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Scion's newest ad campaign puts reader's rides on billboards

Scion owners recently submitted pics of their personalized vehicles, including tC, xA, xB, and xD models, to the company for evaluation. The loyal owners were participating in Scion's "United by Individuality" brand campaign, designed to put individuals' modified vehicles in magazines, on billboards, even projected onto movie screens. More than 300 cars made the cut, and they soon found themselves in the Nevada desert for a photo shoot that included racing, tuning events, and even music performances. Shown above is a stunning aerial shot of more than 200 cars parked - very well we might add - at the event. The ad campaign launches in movie theaters July 21, while the other media won't go live until August 4th.

[Source: Edmunds Inside Line]

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Scion celebrates its 5th anniversary

With so many automakers celebrating big landmark anniversaries, Scion's fifth could easily be passed over as insignificant. But in five years of business, as The Car Connection's Paul Eisenstein notes, Scion has managed to do what few others could, both capturing the young demographic (the average age of a Scion buyer is 31) and attract customers new to the brand (72% of Scion buyers are new to Toyota altogether).

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Scion xD Limited Edition Release Series 1.0 starting at $14,550


Click above for a high-res gallery of the Scion xD Release Series 1.0.

Scion seems to release more limited-edition models than we have fingers and toes to count, and it's continuing that tradition this June with the xD Release Series 1.0.

Scion's attempt to differentiate the xD RS 1.0 from its staid siblings includes a Hot Lava paint job, a DAMD four-piece body kit and a rear spoiler. The magma-themed exterior works its way inside with color-matching trim and seat inserts, while a RAZO shift knob, TRD lowering springs and model-specific wheel covers (wheel covers, really?) round out the poser package.

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Scion picks a partner for HD Radio

Scion has selected iBiquity Digital to provide HD Radio technology in some of its audio systems.

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