Porsche, like every other automaker under the sun, is under pressure to produce vehicles with improved fuel efficiency that emits less CO2. The current 911 puts out 225 g/km of CO2, but Porsche believes that it can hack another 10 g/km off that figure with the implementation of start-stop technology on its flat-six engines. Not so fast, say Porschephiles. According to the automaker, buyers aren't fond of such a feature on their arse-engined performance machines. Porsche didn't cite the reasons behind consumer's reluctance, but a 10 g/km reduction doesn't seem like much in the overall product scheme of Porsche.

Word out of Frankfurt from the Financial Times Deutschland is that BMW is in talks to sell engines and transmissions to both General Motors and Fiat. All three companies have declined to officially comment.